Signal Strength
Signal Strength: Collaboration to clear the noise and kickstart change.
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Who This Is For
Maybe you've never picked up a shovel in your life but you're fantasizing about being a flower farmer.
You built a career around work you believed in. Now your professional identity and your personal integrity have stopped aligning, and it feels existential, not just frustrating.
You've already done some version of the inner work. What's missing is a framework that names what's happening and a thinking partner who operates at your level — someone who will push back rather than affirm.
The stakes are real: financial obligations, career capital, identity investment you can't easily walk away from. That complexity is part of what makes this hard. It's also part of what makes it worth doing.
Some clients leave. Some stay — deliberately, on their own terms, having made a choice rather than defaulted into one. Both are real outcomes.
You're ready for things to change.
You have everything you need to change it.
Now it's time to clear the path and start moving.
How This Works
A rigorous 1:1 consulting collaboration with a clinical frame — built for people who operate at a high level and expect their thinking partner to do the same.
This is where it all starts. I give you homework, and I do a little bit of my own, and we hit the ground running. You walk away from the conversation with a strong sense of the signal you want to tune into and start to name some of the noise. This is where you begin to plug into the things that really matter to you and the things that light you up. You might find this initial call gives you the kickstart you needed, or you might be ready for something deeper. Either way, you walk away with a new set of tools and an articulation of what's next. This session is $350. If we proceed, the consultation fee rolls into the engagement.
Phase One
Find the signal, name the noise. Reconnect with what's actually you: your values, your energy, what lights you up at work. Separate who you are from the fear, obligation, and guilt that's been layered on top.
Try the free Values Sort →Phase Two
Build the guardrails. Once you have clarity, you need a way to protect it. We identify which flavor of noise is loudest for you, whether fear-driven, obligation-driven, or guilt-driven, and build a personalized decision-making framework around it. A set of questions to ask when stuck. You leave with something you've built, that you can always come back to. For example, one of my guardrails: I never take work projects just because of money. I have to be excited about the work, or I don't do it.
Phase Three
Concrete next steps from a position of strength. What are you building? Scoped to where you are.
At the end of each phase, we assess together. Some clients have what they need. Others continue. The framework is the collaboration, not the prescription.
From people I've worked with
"What makes Rebecca different from anyone I've worked with is that she doesn't treat clinical insight and professional strategy as separate conversations. She speaks both languages natively, which means you're never translating between domains or working with someone who only sees half the picture.
Her process is structured without being rigid. She used frameworks that gave me traction immediately, but she also knew when to let something unfold. I have clearer boundaries, a sharper read on my own professional identity, and more confidence in how I operate in high-stakes environments. If you want someone sharp enough to work with the whole picture, Rebecca is who you want."
— Erin Upton Cosulich, Microsoft
"Rebecca returned my sense of agency and control in how I present myself to the world. She showed me that I didn't need to compromise my values to please anyone, and that if I present my true self, someone out there will resonate with my message."
— Mia Levy, NCAA Impact Award Winner & Rowing Champion
"Working with Rebecca gave shape to something that had only been a feeling. She helped me find clarity in what mattered and actually move it forward. A Thousand Pansies went from an idea I loved to a project I'm actively creating. She helped me get out of my head and into motion."
— Cedre Csilligi, Founder, A Thousand Pansies + Treehouse Tattoo
"I worked with Rebecca over the course of a year filled with life changes — a work landscape in flux, a new child, and big shifts in my perspectives and priorities. Rebecca helped me question my assumptions, get clear about what really mattered to me, and make solid decisions about what's next while tapping into all my resources, from my therapist to mentors I trust. By the end, I knew what I wanted: time with my family, work that lit me up, money to support the life I actually wanted. Those sound obvious. They weren't, until they were."
— Anonymous, Venture Capital
About
I am a therapist, but this isn't therapy. I'm a communications professional with over two decades of experience, but this isn't communications coaching. I'm an executive, but this isn't executive coaching.
I hold a master's degree in counseling psychology and work as an AMFT at a community mental health organization. Before starting Signal Strength, I led communications at ModCloth before its acquisition by Walmart, at MyFitnessPal before its acquisition by Under Armour, and at Instacart before leaving to launch Whipsmart Communications in 2017. Since then, I have worked with technology companies from Series A through IPO.
I know what it is to feel a bone-deep need for change and have no idea what that change looks like. In 2021, I enrolled at the Wright Institute — not because I knew what I was building, but because the signal had gotten loud enough that I couldn't keep dismissing it. That decision changed everything.
Signal Strength draws on both disciplines. The coaching engagement is not a therapeutic relationship. It is a rigorous 1:1 consulting collaboration with a clinical frame — built for people who operate at a high level and expect their thinking partner to do the same.
FAQ
No. I am an AMFT and I bring a clinical frame to this work, but a Signal Strength engagement is not a therapeutic relationship. If what you need is therapy, I can help you find it.
Most career coaching treats what you're feeling as a problem to solve. Signal Strength treats it as a signal. The doubt, the ambition, the need for meaning are not liabilities. They are data. The work is learning to hear that signal again, and building something sturdy enough to protect it.
Moral injury is the distress that accumulates when you are required to act against your values over time. Researchers developed the concept in military and healthcare contexts, but it shows up in corporate and professional settings too — and it is distinct from burnout. Burnout responds to rest. Moral injury doesn't.
Not everyone who comes to Signal Strength is experiencing moral injury. Some clients are stuck in a different way: trapped by golden handcuffs, at the top of a ladder they didn't choose, or wanting to go independent without a clear path. Both are within scope. If moral injury is what's happening, we can name it and work from there.
Read more about moral injury at work → · Burnout vs. moral injury: what's the difference? →
You fill out an intake first. I read it and prepare. We meet for 60 minutes and do the work together. By the end, you know whether we should continue, and you leave with more than you came with.
It varies, depending on what clients need. Some people move through Get Clear quickly and spend most of their time in Get Tools. Others need the full arc. That said, every engagement begins with an hour-long signal assessment, which costs $350. If you decide to continue working together, that rolls into a package. Packages start at 3 months or 6 months, including 1:1 sessions, homework, and texting support.
Book a consultation. We talk about scope and cost on the call. If you are not sure whether this is for you, you probably already know.
Tools
These tools are free. They won't replace the work, but they'll give you something real to bring to it.
Free
A card-sorting exercise that surfaces your top values in about ten minutes. The results are yours — a ranked list, journal prompts, and a printable card to put somewhere you'll see it.
Start the sort →Free
One idea per issue, developed in depth. For people doing the signal work — or thinking about starting.
Subscribe →Ready
Two ways in.
Questions?
Email me →Ready to start?
Book Your Signal Assessment